Jessica Yurko
Blending years of graphic design, branding, communication
and marketing experience to offer companies the total package.
DRIVER RECRUITING CAMPAIGN
GOAL: Increase Driver Count to 1000
CAMPAIGN NAME: Why Greatwide?
What's important to Owner Operators and why is GW a good fit for them?
Driver turnover at 120%. Driver Recruiting campaign launched for our internal Central Fleet and for Agents.
Survey completed utilizing Survey Monkey to a sampling of 50 Drivers.
INTERNAL TO EMPLOYEES: highlighting events, bulletins, policies and procedures EXTERNAL TO AGENTS & DRIVERS: highlighting events, bulletins, policies and procedures (all email graphics were also used on the website, Facebook
and our internal Freightboard)
DIGITAL / EMAIL / WEB / SOCIAL MEDIA
Email Blast: send to list obtained from recent trade shows​
6x9 Postcard Mailing: sent to list obtained at truck shows
Tri-fold Brochure: shipped to Agents for their internal use
Advertisements: several ads created based on freight type and geographical requirements for placement in industry publications
Video: Traveled to Houston for on-site interview with two GW Owner Operators.
Why Greatwide? video Posted to our website, Facebook & YouTube
WEBSITE DEVELOPMENT / DIRECTION
Website built using DNN (Dot Net Nuke). Design, navigation, copy and graphics are all submitted to the contract Developer and work is completed under my direction. Work is in-progress, but the below shows a screenshot of the current homepage and the new design, as well as how I communicate to our Developer.
MARKETING MATERIAL / PRESENTATIONS
Material developed for internal Business Development team (for recruiting Agents)
and for Agent use in selling GWTM to potential Customers
Annual Conference: Theme development, logo, promotional material,
giveaways, signage and general session presentations
CONFERENCE PLANNING / DIRECTION
